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These messages from popular recording artists bring home the message
that music education is vital for everyone. To get even more from
this series, get a copy of the “Einstein” Music
Education Advocates Toolkit.
A series of award-winning Radio Public Service Announcements (PSAs)
featuring Pop,Country, Jazz and Classical Musicians talking about
the value of music education.
A series of award-winning Radio Public Service Announcements (PSAs)
featuring Pop, Country, Jazz and Classical Musicians talking about
the value of music education.
The “Why Music?” PSAs have run on more than 2,000 adult
contemporary and country music stations across the nation, as well
as 30 radio networks.
Funded in part by AMC, and produced by MENC: The National Association
for Music Education, the radio spots feature such popular musicians
as Vanessa Williams, Gloria Estefan, Tim McGraw, Faith Hill, Huey
Lewis, Travis Tritt, Willie Nelson, Shawn Colvin, Richard Marx,
Vince Gill and Chely Wright. In 2001, the PSA’s received a
Bronze Anvil Award for marketing excellence by the Public Relations
Society of America. The announcements also generated more than 3.3
billion media impressions.
The series is produced twice annually by MENC to coincide with
Music in Our Schools Month in March and with the traditional beginning
of school in late August (requires Quicktime).
Help AMC get the PSA's played in your community!
You can help get the PSA's aired by calling your local radio station
and asking the station manager to play them. If they need a copy,
please contact Sharon McLaughlin at info@amc-music.org or (760)
431-9124 and AMC will do the rest!
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