|
What Does AMC Do?
AMC advocates the benefits of music, music making and music
education to the general public. If you have seen the coverage
in national media like Time, Newsweek, Family Circle, Dateline
and the Today Show, then you’ve see the AMC at work.
Last year alone the AMC netted 7.3 billion media impressions
promoting the benefits of music, shaping the way people feel
about music making.
AMC joins forces with other organizations whose resources
and expertise allow AMC to strengthen its message of music
making. Most recently our allies include music groups such
as NARAS, The
Grammy Foundation, The
American Music Therapy Association and MENC:
The National Association for Music Education as well as
powerhouses like the Justin Timberlake Foundation, Disney,
Carnation, and Sesame
Workshop.
Partnerships deliver our message: In places like Buena Vista
Records’ Baby Einstein CDs and in information distributed
with toys from Disney
and Fisher-Price,
parents can find AMC-branded tips on how to involve their
children in music.
Partnerships also help us advocate the importance of music
education to teens. Last year, for example, we teamed up with
teen pop star Justin
Timberlake to promote quality music education for every
student and drove teens to sign a petition for music education
in schools that was delivered to Congress later that year.
AMC also provides advocacy resources, such as the Music
Education Advocates Toolkit--affectionately known as the
“Einstein Kit”-- to arm people who want to support
and defend music education in their own communities.
You can view and download these valuable materials in the
resources section of this site.
That’s not all:
- AMC Publishes a Quarterly
Newsletter
- AMC Publishes Special Bulletins
- AMC highlights all the latest media coverage involving
major topics affecting AMC members and the music world
- AMC is the go-to source for the latest news and landmark
research providing up to date reports
- AMC Publishes the Year in Review,
which documents the annual milestones of the music making
world
|
